The Smug 'Bear Mountain' editorial is wondrously wild. Set in the great outdoors, it follows three protagonists as they explore the rocky and watery landscape. Sensual and experimental, the images are beautifully cinematic and full of unrestrained emotion. It is this emotion that makes the photo shoot feel very cathartic.
Lensed by New York-based photographer Michael Donovan for the magazine's 5th issue, the Smug Bear Mountain editorial stars models Rasa Zukauskaite, Iekeliene Stange and Cora Keegan. Zukauskaite is clad in edgy, wild-eyed ensembles while Keegan is all woollen knits and naked skin, showing that each model is experiencing the wilderness in different ways.
The Smug Bear Mountain editorial accompanies Michael Donovan's Abbey Brother's Smug shoot.
Key Themes Behind This Trend
- Wild Hazy Editorials
- Opportunity for brands to create emotionally-charged and visually captivating editorial shoots in natural landscapes.
Where This Applies
- Fashion
- Fashion brands can tap into the trend by embracing a more untamed and experimental aesthetic in their editorials.
- Photography
- Photographers can explore the use of natural landscapes and unrestrained emotion to create visually stunning and cathartic photo shoots.
- Magazines
- Magazine publications can attract readers by featuring wild and cinematic editorials that evoke strong emotions.
