Alima Pure offers consumers organic, natural and sustainable cosmetic products and recently expanded its product line with the introduction of the new Smooth + Prime. This primer was formulated to be the last step in your skincare routine before applying makeup. The primer works as a flawless base for long-lasting makeup and helps to prevent creasing or fading for makeup that will last all day.
This mattifying primer is suitable for all skin types but is especially useful for those with oily and combination skin types. It's made from Silica -- an absorbent and mattifying natural mineral -- and Squalane -- an olive-based botanical liquid that leaves skin soft and smooth.
Consumers can purchase the product online or in select stores for $62.00 CAD.