Alima Pure offers consumers organic, natural and sustainable cosmetic products and recently expanded its product line with the introduction of the new Smooth + Prime. This primer was formulated to be the last step in your skincare routine before applying makeup. The primer works as a flawless base for long-lasting makeup and helps to prevent creasing or fading for makeup that will last all day.
This mattifying primer is suitable for all skin types but is especially useful for those with oily and combination skin types. It's made from Silica -- an absorbent and mattifying natural mineral -- and Squalane -- an olive-based botanical liquid that leaves skin soft and smooth.
Consumers can purchase the product online or in select stores for $62.00 CAD.
What's Driving This Trend
- Organic Primers for Long-lasting Makeup
- The demand for sustainable cosmetic products created for diverse skin types like oily and combination skin that can function as a flawless base for long-lasting makeup.
- Natural Mattifying Ingredients
- The demand for mattifying natural minerals like Silica or natural botanical liquid like olive-based Squalane that can leave skin soft and smooth.
- Skincare-cosmetic Duo
- The demand for a unification of skincare products like primer that can play both the role of a flawless base and skincare to cater to the needs of the modern-day consumer.
Who This Affects Most
- Beauty and Personal Care
- The beauty industry can tap into the growing consciousness of consumers by investing in and manufacturing more sustainable cosmetic products like organic and natural primers with diverse skin type coverage.
- Health and Wellness
- More consumers are seeking out natural and organic products, which creates a prime opportunity for the health and wellness industry to offer such products.
- E-commerce
- The growing trend of consumers purchasing products online creates an opportunity for the e-commerce industry to provide consumers with direct access to organic and natural cosmetic products like the new Smooth + Prime from Alima Pure.
