While the Smirnoff Fluffed Marshmallow Vodka wasn't created for the holiday season, the flavor it presents is certainly festive.
The liquor company has dived into a variety of flavors before, but the Smirnoff Fluffed Marshmallow Vodka is certainly a more adventurous approach than most are use to. The beverage will bring a slightly sweeter taste to serve as a contrast to the bitter alcohol flavors. But perhaps the best way to describe it is from Smirnoff who states that the liquor is both "sweet and sassy." Not a bad description especially if they're going for the whole booze with attitude angle in marketing.
Smirnoff recently released a commercial promoting this new flavor featuring Amber Rose.