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The Smartphone Engagement Infographic Encourages Mobile Involvement

 - Oct 24, 2012
References: milo
The Smartphone Engagement Infographics encourages retailers to embrace the mobile shopping experience for customers.

Shoppers are constantly doing their homework when they’re making a purchase, whether it be looking up prices before, after and even while they’re in stores. With available free WiFi networks being readily available at retailers such as Starbucks and Sephora, customers can connect their phones without incurring extra costs to compare similar products.

While some retailers may be afraid that customers will find a better deal than their store, it seems inevitable since they are not obligated to make a purchase immediately and can therefore run searches afterwards. By engaging customers on and offline in stores, retailers can prove they have nothing to hide by allowing consumers to find their own facts and answers as well.