The Smart car 'Unbig. Uncar.' campaign is the second campaign the automaker has released since the official launch of its brand in 2008. This new campaign is all about proving the point that big isn't always better.
Putting the prefix "un-" to everything -- "unboring, uncluttered, unblah" -- the Smart car 'Unbig. Uncar.' campaign comprises a new website for the brand as well as commercial, shown here. The campaign aims to put the Smart brand in a fun and fresh light, as well as highlight the car's technical features, including its eco-friendliness (80 percent of the car is recyclable) and customizable design: owners can choose from a variety of vivid and colorful designs and patterns.
The Smart car 'Unbig. Uncar.' campaign was developed by Razorfish and Merkley & Partners, New York.
Anti-Size Auto Ads
More Stats +/-
49 Red-Hot Rides
Fashionably British Eco-Cars
Tiny Tuned Eco Cars
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.