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Chewy Candy Slushies

Taco Bell's New Starbust Slushie Flavor Replicates the Candy's Sweet Taste

— October 14, 2014 — Lifestyle
Taco Bell is known for serving up tantalizing slushie flavors and the new Starbust drink is sure to get a few candy enthusiasts interested. This Slushie combines the super sweet and fruity taste of the chewy candies into a new beverage form.

Typically a Slushie is a blended ice drink infused with some sort of syrup flavoring. While Taco Bell currently serves many pop flavored slushies, such as the Mountain Dew Baja Blast, a candy-inspired Slushie is new to the fast food chain's menu. The frozen drink, served in a bright pink hue, replicates the taste and aesthetic of a pink strawberry Starbust candy. This would be a great drink to have on hot summer days. The Slushie is called the Starbust Freeze and is available now for order in all national locations.
Trend Themes
1. Candy-inspired Beverages - Creating slushies and drinks inspired by popular candy flavors presents an opportunity for restaurants to attract candy enthusiasts and offer unique beverage options.
2. Replicating Taste in a New Form - Developing beverages that replicate the taste and aesthetic of popular candies opens up opportunities for food and beverage companies to tap into nostalgic flavor cravings and attract a wider consumer base.
3. Innovative Slushie Flavors - Introducing innovative and unconventional slushie flavors like the Starbust Freeze allows fast food chains to differentiate their menu offerings and create unique experiences for customers.
Industry Implications
1. Fast Food Industry - Fast food chains can leverage candy-inspired slushies to diversify their beverage options and attract customers looking for unique and nostalgic flavors.
2. Beverage Industry - Beverage companies can explore the creation of new drink flavors that replicate the taste and aesthetic of popular candies, providing consumers with unique and indulgent beverage choices.
3. Candy Industry - Candy manufacturers can collaborate with restaurants and beverage companies to create candy-inspired beverages, expanding their product offerings beyond traditional confectioneries.
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