Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Layerable Skincare Trios

Futurewise's Three-Step Skincare System is for "Slugging"

— November 21, 2022 — Fashion
"Slugging" is a skincare practice that includes coating the face in petrolatum or Vaseline to prevent transepidermal water loss and lock in moisture. People have been using petrolatum or Vaseline as part of their skincare routines for generations and now there's a new skincare brand, Futurewise, that's entirely devoted to slugging.

Futurewise is a new D2C brand that's introducing itself to the world with a three-piece range of products that can be layered to strengthen the skin barrier and support the natural functions of the skin. There's Slug Boost, a hydrating mist with hyaluronic acid, squalane and glycerin, as well as the Slug Cream moisturizer and the occlusive Slug Balm that's meant to be used as the final step in this layered skincare routine.
Trend Themes
1. Slugging Skincare - The trend of utilizing petrolatum or Vaseline in skincare routines to prevent water loss and lock in moisture is gaining traction.
2. Layered Skincare Systems - With the introduction of Futurewise's three-step skincare routine, layered skincare systems are becoming increasingly popular.
3. Occlusive Skincare Products - As consumers become more interested in the benefits of slugging skincare, there is potential for disruption in the market for occlusive skincare products.
Industry Implications
1. Skincare - Futurewise's introduction of a three-step slugging skincare routine presents opportunities for disruption and innovation in the skincare industry.
2. Direct-to-consumer (D2C) - Futurewise, as a D2C brand, is successfully introducing consumers to a new skincare trend and showcasing the potential for D2C disruption in the skincare market.
3. Cosmetics Manufacturing - As slugging skincare gains popularity, there is potential for cosmetics manufacturers to become more innovative in the development of occlusive skincare products.
6.4
Score
Popularity
Activity
Freshness