adidas' signature Sleek sneaker model arrives in new colorways to welcome the Spring season -- the latest drop features a selection of pastel hues, making up four new colorways. The new selection features a variety of new detail touch-ups, featuring new enclosure options of zippers and velcro in addition to the traditional lacing systems. There is also an iteration that takes on a mid-top structure.
The latest selection drew inspiration from the label's own tennis footwear archives, constructed from soft leather throughout the uppers and accented with the Three Stripes as branding. The stripes are informed through perforated methods accompanied by Trefoil and stitching accents as well. The pink and red sneakers are enclosed with laces, the white and yellow feature velcros, and Sleek Z pastel blue is closed using zippers, and the white and pink versions are complete in a mid-top silhouette.
What's Driving This Trend
- Pastel-hued Sneakers
- Opportunity for companies to create pastel-colored sneakers with different enclosure options of zippers and velcro.
- Soft Leather Uppers
- Opportunity for companies to create comfortable sneakers with soft leather materials throughout the uppers.
- Perforated Detailing
- Opportunity for companies to incorporate perforated methods and stitching accents for branding in their sneakers.
Who This Affects Most
- Footwear
- Opportunity for footwear companies to manufacture soft sneakers with perforated detailing and different enclosure options.
- Fashion
- Opportunity for fashion companies to incorporate pastel colors and perforated branding accents in their products.
- Sports
- Opportunity for sports companies to create lightweight, comfortable, and stylish sneakers for athletic activities.
