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Skype Gets Radio

Ministry of Sound Integrated Player

— October 19, 2007 — Tech
Ministry of Sound has teamed up with Skype to bring you a fully integrated radio player.

The official Ministry of Sound Skype plugin lets you listen to 13 daily shows from the 24/7 Live Stream, or to the various On Demand channels where you can pick exactly what you want to hear, when you want to hear it.

The 24/7 Live Stream features dance music genres including Ambient, Breakbeat, Chillout, Drum & Bass, Eclectic, Electro, Funky House, Garage, House, Trance and Underground vibes.

The On Demand channels give direct access to the best shows and mixes by genre, including Sessions with underground mixes Chillout, Hed Kandi, Drum & Bass, Alternative, Euphoria and a full weekly archive of all the stations specialist shows.

The Player also provides easy access to the Ministry of Sound Radio website and the weekly schedule of DJ's and shows.
Trend Themes
1. Integrated Radio Players - The trend of integrating radio players as a feature into other platforms such as social media could offer music streaming platforms an opportunity to reach a wider audience base.
2. Digital Music Streaming Platforms Alliance - Creating alliances between digital music streaming platforms and radio channels could offer users diverse channels to stream music.
3. Personalization of Radio Content - The trend of offering personalized radio content in the music streaming industry could provide an opportunity for businesses to enhance customer satisfaction and gain brand loyalty.
Industry Implications
1. Music Streaming Platforms - Music streaming platforms could explore offering diverse radio channels or integrating radio players into their platforms to provide their users with a personalized listening experience.
2. Radio Broadcasting Industry - The radio broadcasting industry could explore partnerships with digital music streaming platforms to expand their reach and remain relevant in the digital age.
3. Social Media Platforms - Social media platforms could explore integrating radio features to boost user engagement and increase user retention.
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