Japanese designer streetwear brand UNDERCOVER recently collaborated with an artist who goes by the name Skoloct for a new collection of apparel.
It's reported that parts of the collection were first unveiled on Instagram, in order to appeal to the younger demographics of consumers who UNDERCOVER's apparel primarily appeals to, with the label's platform boasting a following of nearly 500 thousand. Included in the collection are a series of jackets, comfortable pullovers, accessories, and more. All of the pieces feature bold graphics as well, which feature both the label's and Skoloct's names, in addition to the artist's unique work.
By collaborating with Skoloct, UNDERCOVER is able to offer its consumers truly original apparel, while also appealing to the artist's fan base too.
Japanese Art-Integrated Streetwear
More Stats +/-
Modern Hiking-Inspired Streetwear
Vintage Mesh Sportswear
Collaged Sneaker Editorials
Athletic Australian Streetwear
Raver Streetwear Editorials
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.