Shiseido's Bio-Performance Skin Filler Serums provide a day-and-night hyaluronic serum duo for those who are interested in filler but perhaps not ready to be injected, or those who already have fillers and want to extend their results between appointments. This plumping and hydrating duo features the brand's proprietary Japanese hyaluronic acid and as Gisela Ballard, VP of US training and education for Shiseido Americas Corporation, said "Shiseido has been pioneers when it comes to hyaluronic acid, and we’ve been innovating with the ingredient for the past 40 years, always trying to make it more efficacious to give more plumping and hydration to the skin."
With the Night Serum, the brand has compressed the hyaluronic acid molecule and with the Day Serum, there's an expander for optimal volumizing for results that are said to be "as close as you can come to a filler without a needle."
Key Themes Behind This Trend
- Non-invasive Fillers
- The trend of non-invasive fillers is growing as consumers seek rejuvenation and plumping without injections.
- Hyaluronic Acid Innovation
- Companies are continuing to innovate with hyaluronic acid, a popular ingredient in skincare and beauty products, to enhance its efficacy and results.
- Day and Night Serum Duos
- Day and night serum duos are becoming more popular as consumers seek round-the-clock hydration and plumping benefits.
Where This Applies
- Skincare
- The skincare industry can capitalize on the trend of non-invasive fillers by introducing products that provide similar benefits without injections.
- Beauty
- Innovation with hyaluronic acid presents disruptive opportunities for the beauty industry to enhance the efficacy of their products and set them apart from competitors.
- Personal Care
- The day and night serum duo trend presents an opportunity for the personal care industry to offer round-the-clock plumping and hydration benefits in one convenient package.
