If you are young and unconcerned with skin cancer detection, this initiative undertaken by a Brazilian sun screen company is worth taking a look at. In an effort to raise awareness and catch signs of skin cancer earlier on, Sol de Janeiro teamed up with Ogilvy Brazil to create a campaign. This resulted in 450 tattoo artists being trained to identify skin cancer signs through an in-class and online course.
According to their video 18,900 people are getting their skin checked each week. This successful initiative has led to numerous cases of skin cancer detection as well.
This clever campaign addresses both advertising and health education. It plays into Brazil's unique beach culture in which young people and tattoos both are a part of.