Briogeo's B.Well 100mg CBD + Arnica Flower Soothing Skin & Scalp Oil is a lightweight and nourishing product for normal, dry, combination and oily skin types that's packed with calming ingredients and is useful for locking in moisture. The oil contains arnica flower, hemp and tamanu seed oils to gently fight dryness and redness, helping to increase the comfort of the skin and scalp.
With the rise of CBD beauty, Sephora defined a set of standards designed to help consumers shop for CBD skincare products with more peace of mind. As outlined, Briogeo's skin and scalp oil is made with broad-spectrum CBD that's cultivated in Rogue Valley, Oregon and rigorously tested for quality and purity. Like all other CBD beauty products at Sephora, the oil also meets the Clean at Sephora standards.
Image Credit: Briogeo
Why This Trend Is Growing
- CBD Beauty Products
- The rise of CBD beauty offers a disruptive innovation opportunity for the cosmetics industry to formulate new products with calming and nourishing properties.
- Scalp Care
- Scalp-focused beauty offerings like Briogeo's Soothing Skin & Scalp Oil present disruptive opportunities for the personal care industry to develop more targeted and effective products to alleviate common scalp problems.
- Clean Beauty Standards
- Clean beauty standards like Sephora's Clean at Sephora program offer an opportunity for disruptive innovation in the cosmetics industry to create natural and sustainable beauty products.
Industries Being Reshaped
- Cosmetics Industry
- CBD beauty and scalp care are disruptive trends to watch in cosmetics, with opportunities to create innovative products that provide targeted and nourishing benefits.
- Personal Care Industry
- Scalp-focused beauty products represent a disruptive innovation opportunity for the personal care industry to formulate more specialized solutions to hair and scalp problems.
- Natural Beauty Industry
- Clean beauty standards like Sephora's Clean at Sephora program offer opportunities for the natural beauty industry to develop products using sustainable and non-toxic ingredients.
