Skims' Stretch Velvet collection is the latest arrival from the celebrity-made brand. When thinking about winter, softer textures and deeper colorways typically come to mind. As consumers prepare to cozy up for the season, reality TV show star and socialite Kim Kardashian releases a winter-ready lingerie line to keep shoppers comfortable and stylish.
This line offers plenty of bold silhouettes that are perfect for the more daring consumer. Standouts include the cut-out body suit which reveals most of the stomach area, or the plunge bra that serves a more low-cut look. The color palette adopted by the collection features subdued and muted tones that are perfect for the season, like golds, pinks, and deep reds.
Image Credit: Skims
Key Themes Behind This Trend
- Velvet Lingerie
- Lingerie collections incorporating velvet is a growing trend in the fashion industry.
- Bold Silhouettes
- Consumers are increasingly gravitating towards lingerie with daring cut-outs and revealing designs.
- Winter-ready
- As the winter season approaches, there is an increasing demand for lingerie that is both stylish and comfortable.
Where This Applies
- Fashion
- The fashion industry can benefit from incorporating velvet into lingerie designs and embracing bold silhouettes for edgier consumers.
- Retail
- Retailers can capitalize on the demand for winter-ready lingerie by stocking up on more comfortable and stylish options for the season.
- E-commerce
- E-commerce platforms can take advantage of consumers' desire for bold silhouettes and offer a wide range of lingerie options with unique designs.
