Just in time for Halloween, we find spine-chillingly sweet skeleton soaps; skull and cross-bones, black air-brushed white skulls, bony skeleton fingers and even replicas of teeth.
Even if you don't actually use them to clean yourself, skeleton soaps make for both fun decor and an interesting conversation pieces.
Etsy is the online home dedicated to selling unique hand-made items and these skeleton soaps definitely fall under that category.
Implications - With the credit crunch disallowing many luxuries that most consumers had become accustomed to, individuals are looking for new ways to feel a sense of individuality. Taking a traditional soap bar and altering its design allows for these buyers to regain their sense of uniqueness while keeping their cash safe. Companies should consider how their products offer a sense of distinction for consumers feeling lost in a commodity saturated world.
Key Themes Behind This Trend
- Halloween-inspired Products
- Brands can tap into the increasing demand for Halloween-inspired products, like skeleton soaps, to offer unique and fun alternatives to traditional items.
- Personalized Products
- By altering the design of traditional products, companies can offer consumers a sense of uniqueness and individuality, like the skeleton soaps that add a fun twist to traditional soap bars.
- Novelty Decor Items
- Novelty items, like skeleton soaps, can serve as interesting conversation pieces and decor items that offer a sense of fun and lightheartedness to everyday routines.
Where This Applies
- Personal Care
- Companies in the personal care industry can explore opportunities to add a fun and unique twist to traditional products, like skeleton soaps, to attract consumers looking for personalized items.
- Home Decor
- Home decor brands can offer consumers fun and quirky decor items, like skeleton soaps, that serve as interesting conversation pieces and add a sense of playfulness to everyday routines.
- E-commerce
- With the rise of e-commerce platforms, like Etsy, brands can tap into the growing market for unique and hand-made products, like the skeleton soaps, to reach a wider audience of consumers looking for personalized and fun items.
