'Skating in the 70s' is a photo series by Hugh Holland that celebrates the popularity of skateboarding over time.
Skateboarding has an uncharacteristic history starting in the mid 70s, when the invention of the urethane wheel allowed for the first skateboard to be created. This coincided with a massive drought in California, which forced people to empty their swimming pools of water, creating a space for skateboarding.
The sport grew in popularity and not long after, it was common to see streets filled with skateboarders. Holland's main interest in skateboarding is its early history because it represented what he calls "the free spirit." Once the sport reached its peak, Holland suggests that this feeling was lost and his photography stopped. Holland was more interested in the individuals and the culture which was soon infiltrated by brands and logos.
What Makes This Trend Stand Out
- Skateboarding History
- Explore the evolution and cultural significance of skateboarding over time.
- Skateboarding Photography
- Discover the unique visual documentation of skateboarding's early days through photography.
- Skateboarding Culture
- Examine the impact of branding and commercialization on the skateboarding community.
Sectors Adopting This
- Photography
- Leverage skateboarding's historic photography to create nostalgic and visually compelling content.
- Sporting Goods
- Tap into the popularity of skateboarding by offering innovative skateboarding equipment and gear.
- Fashion and Apparel
- Design skateboarding-inspired fashion and apparel that captures the spirit of the sport's early days.
