Skate streetwear brands tend to pair up attractive models with their skater clothing in editorial ad campaigns. Clothing brand Benny Gold is no different, and for its latest Guerrero Collection campaign it hired sister models Justene and Dawn Jaro to model its latest skater apparel. Shot by photographer Danny Steezy, the Jaro sisters looking smoking and seriously hot.
The Jaro sisters have been pairing up more and more lately to model together for editorials and photoshoots. For Benny Gold, the sisters' outfits are color-coordinated in whites and blues to complement one another without being too matchy-matchy. Laying together in bed, seductively smiling at the camera or just plain goofing off, the Jaro sisters channel their love-hate sisterly bond while they rock hipster beanies, high-waisted jean shorts and fitted caps.
What's Driving This Trend
- Skate Streetwear Editorial Campaigns
- Opportunity for skate streetwear brands to collaborate with attractive models to showcase their clothing in editorial ad campaigns.
- Sibling Model Pairings
- Increasing trend of hiring sibling models to model together for editorials and photoshoots, providing brands the opportunity to leverage the unique dynamic between siblings in their campaigns.
- Coordinated Outfits
- Growing trend of color-coordinated outfits in fashion shoots, allowing brands to showcase complementary styles without being too matchy-matchy.
Who This Affects Most
- Skate Streetwear
- Disruptive innovation opportunities for skate streetwear brands to elevate their campaigns by incorporating attractive models and collaborative editorial shoots.
- Fashion Photography
- Opportunity for photographers to experiment with sibling models and color-coordinated outfits in their fashion editorial work, adding a unique twist to their portfolio.
- Fashion Retail
- Potential for fashion retailers to curate and market coordinated outfits, inspired by the trend, to cater to consumers seeking complementary styles.
