The iconic adidas 'Superstar' has received a modern skate shoe redesign perfect both for skateboarders and sneaker heads.
The adidas 'Superstar Adv' has been given an upgraded silhouette featuring a number of technical innovations for performance skateboarding that still pays tribute to its roots. The shoe has been made over to be both lighter and slimmer overall, featuring a 'ADIPRENE' impact protection sole for improved cushioning in the heel, and a 'Vector Traction' outsole to provide both durability and an increased overall board feel while riding.
The skate shoe also retains the instantly recognizable three stripe detailing on the side, but it now lies more flat and flush along the leather and synthetic upper. Finally, the abrasion-resistant rubber shell toe that the 'Superstar' is know for continues to remain the same.
What's Driving This Trend
- Skate Shoe Redesign
- Opportunity to innovate by improving the performance and comfort of traditional skate shoes.
- Technical Innovations
- Potential for disruptive innovation through the integration of new technologies for enhanced skateboarding experiences.
- Heritage-inspired Design
- Chance to create unique products by combining classic aesthetics with modern functionality.
Who This Affects Most
- Footwear
- Opportunity to revolutionize the skate shoe industry with new and improved designs.
- Fashion
- Opportunity to cater to the growing demand for stylish and functional footwear among skateboarders and sneaker enthusiasts.
