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These Models Went on a Skate Date Wearing the Latest HYPE. Attire

 - Dec 4, 2013
References: impericon & c-heads
This vibrant skate date shoot features tattooed models Jimmy Q and Pippa in the streets of London. With a sporty and playful feel, the models dressed in the latest items from streetwear brand HYPE. The brand is only two years old and already you can see the powerful statement they’re making.

The items from the streetwear brand feature hoodies, pullover sweaters, leggings, shoes and more with tattoo-inspired designs, galaxy print, graffiti patterns and of course, the brand’s logo.

The models have very blank facial expressions so all the attention goes straight to their outfits. This is an interesting approach to take to fashion—many brands seem to use models to promote their merchandise, whereas HYPE. seems to draw the attention to the pattern and design of the items.