This vibrant skate date shoot features tattooed models Jimmy Q and Pippa in the streets of London. With a sporty and playful feel, the models dressed in the latest items from streetwear brand HYPE. The brand is only two years old and already you can see the powerful statement they’re making.
The items from the streetwear brand feature hoodies, pullover sweaters, leggings, shoes and more with tattoo-inspired designs, galaxy print, graffiti patterns and of course, the brand’s logo.
The models have very blank facial expressions so all the attention goes straight to their outfits. This is an interesting approach to take to fashion—many brands seem to use models to promote their merchandise, whereas HYPE. seems to draw the attention to the pattern and design of the items.
Key Themes Behind This Trend
- Vibrant Streetwear
- Disruptive innovation opportunity: Develop a line of streetwear with bold and vibrant designs that capture attention.
- Tattoo-inspired Fashion
- Disruptive innovation opportunity: Create a collection of clothing and accessories that incorporate tattoo-inspired designs for a unique and edgy fashion statement.
- Logo-centric Apparel
- Disruptive innovation opportunity: Design a range of apparel and accessories that prominently feature logos as a statement of brand identity and recognition.
Where This Applies
- Fashion Apparel
- Disruptive innovation opportunity: Integrate technology into fashion apparel, such as incorporating LED lights or smart fabrics, to create interactive and visually striking garments.
- Streetwear
- Disruptive innovation opportunity: Explore sustainable and eco-friendly materials and production processes in the creation of streetwear collections to meet the growing demand for ethical fashion.
- Fashion Photography
- Disruptive innovation opportunity: Utilize augmented reality (AR) or virtual reality (VR) technology in fashion photography to create immersive and interactive experiences for viewers.
