Yardsale introduces its latest collection of apparel with the new skate capsule, designed with bright palettes and functional touches. The London-based fashion label is often recognized for its impeccable ability to modernize traditional skating apparel.
This season, the pieces are showcased by Elijah Johnson, a local Thai boxing instructor, wearing a fresh selection of apparel that is detailed with new logo accents and artwork graphics. The logo is spelt out in new variations on the sweat designs. One of the hoodies is decorated with artwork referenced from a movie poster illustrator Enzo Sciotti as a dominating piece to join the capsule. The rest of the collection features graphic tees, and beanies with embroidered details reading YS.
Image Credit: Yardsale
Key Themes Behind This Trend
- Functional Skate Apparel
- Opportunities for innovation in creating apparel that combines functionality with style for the skateboarding community.
- Modernizing Traditional Clothing
- Incorporating modern design elements and palettes into classic apparel items, offering new takes on existing styles.
- Artwork Graphics
- Advancements in printing technology allow for greater detail and creativity in graphic design, leading to unique artistic expressions on clothing.
Where This Applies
- Skateboard Apparel
- Opportunity for apparel companies to create stylish and functional clothing for the skateboarding community.
- Fashion Industry
- Chance for fashion designers to draw inspiration from traditional skate apparel and add modern twists to classic pieces.
- Printing Industry
- Trend for printing companies to invest in higher quality printing equipment to create more intricate and creative designs on clothing.
