Sirane Introduces the Plastic-Free and Paper-Recyclable 'Butter Wrap'
Kanesa David — December 11, 2023 — Eco
References: sirane & packagingnews
Sirane continues to lead the way in sustainable packaging with the introduction of its Plastic-free and recyclable butter wrap in the Earth Packaging range. The Earthfilm Butter-Wrap employs coated papers to offer an eco-friendly alternative to the prevalent non-recyclable butter-wraps in the industry.
In addition to their function as wrappers, these materials can be supplied as lids for butter tubs, extending their utility across various packaging formats. This product enhances choices with standard Xtra (featuring moisture barrier on both sides) and metalized film (Ultra) options, catering to diverse packaging needs. The metalized film delivers superior barrier properties and a sleek finish for added visual appeal.
“Our Earthfilm Butter-Wrap is exciting news for the butter industry. It’s got all the properties of butter-wraps currently used, but crucially is paper-recyclable," said Simon Balderson, managing director, Sirane.
Image Credit: Sirane
In addition to their function as wrappers, these materials can be supplied as lids for butter tubs, extending their utility across various packaging formats. This product enhances choices with standard Xtra (featuring moisture barrier on both sides) and metalized film (Ultra) options, catering to diverse packaging needs. The metalized film delivers superior barrier properties and a sleek finish for added visual appeal.
“Our Earthfilm Butter-Wrap is exciting news for the butter industry. It’s got all the properties of butter-wraps currently used, but crucially is paper-recyclable," said Simon Balderson, managing director, Sirane.
Image Credit: Sirane
Trend Themes
1. Eco-friendly Packaging - Sirane introduces a plastic-free and paper-recyclable butter wrap, expanding the options for sustainable packaging in the industry.
2. Versatile Wrapping Materials - Sirane's Earthfilm Butter-Wrap can also be used as lids for butter tubs, providing a multi-functional solution for packaging needs.
3. Enhanced Barrier Properties - The metalized film option in the Earthfilm Butter-Wrap offers superior barrier properties and an attractive finish, appealing to visually-driven consumers.
Industry Implications
1. Packaging - The introduction of plastic-free and recyclable butter wrap opens up opportunities for sustainable packaging solutions in the food industry.
2. Food - The Earthfilm Butter-Wrap innovation provides butter manufacturers with an eco-friendly alternative, addressing the demand for sustainable packaging materials in the food industry.
3. Butter Manufacturing - Sirane's Earthfilm Butter-Wrap disrupts the butter-wrapping industry by offering a paper-recyclable option with equivalent properties, expanding the choices for butter manufacturers.
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