Singelringen, which means 'single ring' in Swedish, is a ring that signifies you are happy to be single. The blue ring, which has been popular throughout Europe, has been catching on in America with celebs flocking to the design.
The website notes, "We at Singelringen have no opinion on whether the single life is the optimal life to live, or not. We just encourage people to enjoy their single lives! By wearing your Singelringen, you declare that it is OK to be single. You may wish to find "the one", or you are quite satisfied with life as it is. Regardless, you will show to everyone that you accept and stand for what you are, an attractive single."
The phenomenon singelringen was created by the 37-year-old Swedish businessman Johan Walhback, with a brilliant marketing strategy that reaches today a huge presence in the world. More than 20 countries sell already the ring for singles. You can also belong to their global community, "We are many singles who are proud of our single status and not afraid of showing it off! By becoming a member of Global Singelringen Community you will have the opportunity to communicate to other singles and also write something about yourself on your personal page."