LIFUL, a streetwear label, specializes in crafting overtly simplistic clothing that's designed for the consumer who has an appreciation for a modern aesthetic that's destined to be timeless.
In its latest update, the brand released an editorial dubbed 'Mood' to go along with the new looks -- helping it to appeal to consumers by coupling the apparel with images that seem to create a visual dialogue of the creative process behind each of the pieces.
In order to complete the editorial, LIFUL employed the talents of LAYER for its direction and styling, AFTER1201 for its photography and Jihye Kim for hair and makeup. The simplistic clothing is then presented next to a backdrop that mirrors the appearance of the apparel -- making for a series of complementary images.
What's Driving This Trend
- Simplistic Clothing
- There is an opportunity for disruptive innovation in the fashion industry by creating a brand that focuses on crafting minimalistic and timeless apparel.
- Visual Dialogue
- Developing a platform or software that enables brands to create visual dialogues with consumers can be a disruptive innovation in the advertising industry.
- Collaborative Editorial
- Creating a collaborative platform that connects fashion brands with various talents in styling, photography, hair, and makeup can revolutionize the way editorials are produced.
Who This Affects Most
- Fashion
- The fashion industry has an opportunity for disruptive innovation by focusing on crafting simplistic and timeless clothing that appeals to modern aesthetics.
- Advertising
- Disruptive innovation in the advertising industry can be achieved by developing platforms or software that enable brand-consumer visual dialogues.
- Photography
- Innovative ideas in the photography industry can involve creating collaborative platforms connecting fashion brands with talented professionals for impactful editorials.
