Polish model Monica 'Jac' Jagaciak appears in this new campaign for the Simple Spring Summer 2012 collection. Simple, a Polish fashion brand that offers the designs of Lidia Kalita and Maja Palma, caters to the woman who desires fresh yet simple pieces based on classic sophistication.
The Simple Spring Summer 2012 is right in line with the brand's aesthetic, offering chic everyday staples that integrate wearable fashion trends. Photographed by Marcin Tyszka, the campaign showcases gorgeous colors ranging from bright plum to terracotta and lime, in timeless silhouettes like a pencil skirt, blazer and a classic shift dress with a slightly flared skirt. Among the trendier pieces are two-toned slim pants, a gathered and ruched party dress and a funky floral print dress with a bolt of lime bordering.