Y Athletics Blends Merino Wool with Silver to Keep Fabric Fresh
Meghan Young — May 13, 2015 — Lifestyle
References: yathletics & kickstarter
Y Athletics, a company based in Los Angeles, has created a collection of silver socks -- and that's not referring to color, but material. Dubbed SilverAir Socks, they are made out of a blend of Merino wool and silver to create a high-performance design that stays fresh longer while also regulating temperature. Great for everyday wear as well as more rustic travels, the silver socks have vastly surpassed its original $35,000 Kickstarter goal by $285,612.
Utterly convenient, the unique silver socks ensures feet smells are kept to a healthy minimum -- even when on the road. They even come in a useful travel pack to help ensure the quality of the product is not at all compromised.
Utterly convenient, the unique silver socks ensures feet smells are kept to a healthy minimum -- even when on the road. They even come in a useful travel pack to help ensure the quality of the product is not at all compromised.
Trend Themes
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Silver Socks — Disruptive innovation opportunity: Developing new materials and fabrics for odor control and temperature regulation in apparel.
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High-performance Design — Disruptive innovation opportunity: Creating innovative and functional designs for everyday apparel and travel gear.
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Kickstarter Success — Disruptive innovation opportunity: Leveraging crowdfunding platforms to launch and fund innovative products in the fashion industry.
Industry Implications
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Apparel — Disruptive innovation opportunity: Incorporating advanced materials and technologies to enhance the performance and comfort of clothing.
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Travel Gear — Disruptive innovation opportunity: Developing travel accessories with convenient features and high-quality materials for on-the-go consumers.
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Crowdfunding — Disruptive innovation opportunity: Utilizing crowdfunding platforms to reach a broader audience and secure funding for innovative product ideas.
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