Luxury Detroit leather goods and accessories label Shinola has introduced a new timepiece that brings a nostalgic flair to any ensemble: The Silly Putty Detrola.
The colorful watch was created in celebration of the gooey toy's 71st birthday. Taking design cues from the toy, Shinola crafts the luxury timepiece with a bright aqua blue silicone strap, which pops out in contrast to the coral and red watch face. Like all Shinola goods, The Silly Putty Detrola boasts a high-quality and durable design, with a stainless steel core, TR90 resin case, and hand-assembled Argonite 705 Movement. To complete the theme, Shinola even includes a classic red egg of Silly Putty to go along with the watch.
Consumers can find the Silly Putty Detrola online and at Shinola stores beginning March 2nd.
Image Credit: Shinola
Why This Trend Is Growing
- Nostalgic-inspired Timepieces
- There is an opportunity to capitalize on consumers' nostalgia by creating watches inspired by iconic toys or trends from the past.
- Bold Colorful Watch Straps
- Creating watches with bright and vibrant silicone straps that contrast against the watch face can make for unique and eye-catching timepieces.
- Incorporating Accessories
- There is potential to incorporate accessories or small gifts with high-end products to create a more memorable and personalized experience for customers.
Industries Being Reshaped
- Luxury Watch Industry
- The luxury watch industry can capitalize on the trend of creating timepieces inspired by nostalgic toys or trends while also incorporating unique and eye-catching features.
- Silicone Product Industry
- The silicone product industry can provide bold and colorful straps for watch companies to use in creating unique and eye-catching timepieces.
- Gift and Accessory Industry
- The gift and accessory industry can partner with luxury brands to provide small gifts or accessories that enhance the overall customer experience and increase brand loyalty.
