Sierra Tequila is expanding its ready-to-drink (RTD) range with a new Grapefruit Paloma, launching alongside its Lime Margarita in select UK grocery stores. The new 250ml canned cocktail contains 6% ABV and combines bitter grapefruit, zesty citrus and cooked agave notes.
The Paloma will debut on 7 September, following Sierra’s 2025 introduction of its RTD Margarita range and subsequent supermarket launch with Lidl. Both flavours will be available for £2.60 per can and included in Morrisons’ multi-buy offer, where available.
The expansion reflects growing interest in canned versions of familiar cocktails, with Margarita and Paloma serves increasingly being adapted for convenient at-home consumption. Sierra has also introduced Strawberry Margarita and Lime Margarita cans through UK retailers including WHSmith, Gopuff and Amazon, broadening its presence across grocery and convenience channels.
Image Credit: Sierra Tequila
Key Themes Behind This Trend
- Canned Cocktail Classics
- Familiar bar serves like Palomas and Margaritas are being reformatted into RTD cans, creating space for premium recipes that translate cocktail culture into convenient retail formats.
- Grapefruit Agave Flavors
- Bitter citrus and cooked agave profiles are gaining packaged-drink relevance as consumers seek sharper, more distinctive alternatives to sweet canned cocktails.
- At-home Aperitif Convenience
- Single-serve alcoholic cans are reshaping at-home drinking occasions by blending portability, portion control and recognizable cocktail identities.
Where This Applies
- Ready-to-drink Alcohol
- The RTD alcohol category is benefiting from cocktail-led innovation that allows established spirits brands to extend into high-frequency convenience purchases.
- Grocery Retail
- Supermarkets are becoming launch platforms for branded canned cocktails, where multi-buy mechanics and chilled placement can accelerate trial among mainstream shoppers.
- Convenience Commerce
- Channels such as delivery apps, travel retail and online marketplaces are expanding access to canned cocktails, supporting impulse-led discovery beyond traditional alcohol aisles.
