Shoprite Hustle is an entrepreneurship initiative ran last year by the South African grocery chain. Starring Nini Jerman -- founder of chocolate brand Winston & Julia -- this commercial spotlights the independent company's brand ethos and gives viewers the inspiration behind its name, one that pays home to Jerman's two children.
Named "Entrepreneur of the Month" for the month of October 2018 after entering Shoprite's online competition, Jerman dives into her signature chocolate-making process and describes how her packaging is inspired by local South African art. She also notes that her sweet recipes are low in sugar, making them healthy and delicious at the same time.
Being just one of the retailer's 12 success story segments, this commercial aims to give entrepreneurs a larger platform for exposure and features local business owners creating everything from food to organic skincare.