The latest in a series of attempts by Web 2.0 companies to develop corporate culture, the 'Shoegler' is a modified version of the classic Nike Dunk Low and was conceptualized by the Google executives personally.
The idea of geeky or web-inspired shoes isn't necessarily new; in fact, there's been a recent slew of big brand synergies like the Addidas Wampa Shoes and Nike's Air Mags. The 'Shoegler,' on the other hand, is admittedly bizarre and represents more of a corporate gag than a real branding initiative. Still, it's amusing to look at! For starters, Larry Page's press photo is bizarrely placed on the tongue of the shoe. The original color scheme has been replaced with the Google theme, a G-maps close-up can be found in the neutral white spaces and a retro company logo sits on the shoe's heel.
While CEO Larry Page personally signed all of the available 'Shoeglers,' it was Evan Steinberg, Google's Community Manager for Android, who actually designed the sneakers.