Actress Hunter Schafer stars in the latest Shiseido campaign, officially marking her place as the brand's latest ambassador. The partnership between the two make perfect sense after Schafer's defining role in the HBO series 'Euphoria', in which she wears makeup that's both expressive and telling of her character. The photo-based ads kick off the makeup company's Spring/Summer 2021 lineup, which feature softer palettes with sunny hues.
When speaking on her new role with the brand, Schafer stated, “From what I’ve seen, Shiseido has such a unique, exciting take on what it means to play with makeup…ever since joining the partnership and getting to play with the products more, I feel like my experience and comfort with makeup has evolved in its own way,”
Image Credit: Shiseido
What Makes This Trend Stand Out
- Celebrity Ambassador Campaigns
- Brands can partner with celebrities to leverage their influence and credibility to promote new products and collections.
- Expressive Makeup Marketing
- Companies can use makeup as a form of self-expression and storytelling to appeal to consumers who prioritize personalized experiences.
- Soft Palette Trends
- Beauty brands can create product lines with softer, more natural color palettes to cater to consumers who prefer a more subtle look.
Sectors Adopting This
- Beauty
- The beauty industry can leverage celebrity endorsements and self-expression marketing to appeal to consumers and increase brand loyalty.
- Entertainment
- The entertainment industry can collaborate with beauty brands to feature products in TV shows and movies, creating opportunities for product placement and increased brand visibility.
- Fashion
- Fashion brands can incorporate beauty products into runway shows and marketing campaigns to diversify their product range and reach new customer segments.
