Forged Carbon Timepieces

The Shinola Forged Carbon Monster Automatic Dive Watch is Lightweight

The Shinola Forged Carbon Monster Automatic Dive Watch is positioned by the American brand as being its strongest, most technologically advanced diver timepiece to date that will provide aficionados with access to impressive functionalities.

The timepiece is constructed with a 45mm case that is crafted out of forged carbon, which consists of carbon fiber shards that have been paired with resin. The watch is powered by a Swiss-made Sellita SW200-1 automatic movement, while also maintaining an ISO-6425-spec diver rating along with 300-meters of water resistance.

The Shinola Forged Carbon Monster Automatic Dive Watch maintains a bold color that includes rust orange and dark black accents, and is presently available for purchase directly from the brand for $2,995.

Image Credit: Shinola

Forged Carbon Materials
Opportunity to develop new products using lightweight and durable forged carbon material for various applications beyond timepieces.
Swiss-made Automatic Movements
Disruptive innovation opportunity to integrate Swiss-made Sellita SW200-1 automatic movement technology into other products.
Iso-6425-spec Diver Rating
Opportunity for developing products with ISO-6425-spec diver rating to cater to strong and technologically advanced diver timepiece market.

Where This Applies

Watchmaking
The Shinola Forged Carbon Monster Automatic Dive Watch highlights disruptive innovation opportunities for the watchmaking industry such as the use of durable forged carbon material and Swiss-made automatic movements.
Dive Equipment
The Shinola Forged Carbon Monster Automatic Dive Watch showcases new possibilities for the dive equipment industry to develop technologically advanced and durable dive watches.
Product Design
There is potential for disruptive innovation in product design by incorporating forged carbon materials and Swiss-made automatic movements into various consumer products beyond timepieces.
SCORE
1.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 27%
Activity 13%
Freshness 12%