Quick-Drying Shift Dresses

Arc’teryx's Contenta Shift Dress is Ideal of Light-Packing Travelers

It can be difficult for many travelers to figure out which essential items to bring along with them without packing too much, however the new Contenta Shift Dress from Arc’teryx helps to lighten the load. The versatile dress is offered in three solid colorways: black, light blue, and a neutral ginger hue.

With a relaxed fit that flatters the wearer's shape but doesn't cause any discomfort, and a breathable material that's resistant to both wrinkles and odor, it's perfect for sporting in the hot weather. As the dress is so simple, it can easily be dressed up with the right shoes and layers, or worn for more casual occasions on its own with a pair of sandals.

Quick-drying Materials
Opportunity for outdoor apparel brands to develop more quick-drying clothing items for travelers.
Versatile Clothing
Opportunity for fashion retailers to invest in versatile clothing items that can easily be dressed up or down.
Lightweight Travel Gear
Opportunity for travel gear companies to innovate and create more lightweight essentials for travelers.

Industries Being Reshaped

Outdoor Apparel
Outdoor apparel companies can benefit from creating more lightweight, quick-drying clothing items.
Fashion Retail
Fashion retailers can benefit from offering versatile clothing items that can be worn for different occasions.
Travel Gear
Travel gear companies can benefit from creating more lightweight and versatile essentials for travelers.
SCORE
3.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 42%
Freshness 8%