Shesha is a first-of-its-kind drink made from the juice extracted from fresh, raw sugarcane, offering an alternative to processed sugars that bolsters the local sugarcane industry. This distinctly South African energy drink and it's produced by Womoba, a subsidiary of the not-for-profit SA Canegrowers. “Every can of Shesha supports local jobs, sustains families, and strengthens rural economies in KwaZulu-Natal and Mpumalanga,” said Kiki Mzoneli, a sugarcane grower from KwaZulu-Natal and board member of SA Canegrowers.
After sugarcane stalks are peeled and crushed to create the base of the drink, the energizing beverage, entirely produced and canned in KwaZulu-Natal, is enhanced with flavors like Lemon & Lime, Orange, and Ginger Beer. Alongside these flavors, the Original Shesha variety provides the ability to savor the essence of sugarcane at its purest.
What Makes This Trend Stand Out
- Sustainable Energy Drinks
- A shift towards sustainably-sourced ingredients in energy drinks aligns with consumer demand for environmentally friendly products.
- Local Economic Support
- Beverages like Shesha contribute significantly to the empowerment of local economies by providing direct support to regional agricultural industries.
- Natural Sweetener Utilization
- The use of natural sweeteners, such as raw sugarcane juice, showcases an innovative approach to health-conscious sugar alternatives in the beverage industry.
Sectors Adopting This
- Beverage Industry
- The emergence of new ingredients like raw sugarcane juice introduces a unique competitive edge for beverage companies seeking to differentiate in the market.
- Agricultural Industry
- There is a growing focus on leveraging local agricultural resources to create added value products that enhance the sustainability of local economies.
- Sustainable Packaging
- Environmentally considerate packaging processes are becoming increasingly vital as consumers prioritize sustainable practices in their purchasing decisions.
