Sustainable Molting Apparel

'Shed Me Clothes' Require Less Laundering & Reduce Waste

Katie Ledger, a student at the London College of Art, has created a unique concept called 'Shed Me Clothes' to help combat the issue of environmental waste and energy consumption.

Her Shed Me Clothes project is based on creating fashion that can "molt" -- much like how a snake sheds its skin -- so that the garment itself requires less laundering and therefore less energy use. The sustainable clothing, which Ledger has split into three collections (for example, one collection has garments that change style every time a layer is shed), comprises many layers of natural fiber fabric. The fabric is knitted together using PVA yarn, a material that is flexible, non-toxic and water soluble, describes the designer. To make your clothing shed its layers, you spray the top layer with water, which will spread throughout the yarn and make it dissolve. You can then peel off the top layer and compost it.

Sustainable Fashion
Opportunity to disrupt the fashion industry by creating clothing that requires less laundering and reduces waste.
Molting Apparel
Innovation potential in developing clothing that can shed layers, reducing energy consumption and environmental impact.
Eco-friendly Materials
Potential for disrupting material production by using flexible, non-toxic, and water soluble materials in clothing manufacturing.

Industries Being Reshaped

Fashion
Disruptive potential in the fashion industry by introducing sustainable clothing concepts that minimize environmental waste.
Textile Manufacturing
Innovation opportunity in textile manufacturing by exploring the use of eco-friendly materials and techniques to reduce energy consumption.
Sustainability Solutions
Potential for disruptive innovation in developing sustainable solutions for reducing energy use and waste in various industries, including fashion.
SCORE
3.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 40%
Activity 50%
Freshness 8%

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