Snowboarder Shaun White has been known for his boarding skills and for smoking up, but now he will also be known for Oakley's new White Frogskin Shades.
The rose-colored sunglasses feature mirrored lenses with retro logo and styling. Perfect for the beach or for the hill, these white hot shades are on the cheaper end of the Oakley line at $155.
Image Credit: Current
Implications - A retro reversion has been seen across the board within the fashion industry in recent seasons. All businesses should account for the current consumer adornment of retro designs, packaging and marketing campaigns that feature flashbacks to previous decades in fashions like the 60s and 70s.