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Sharon Headd's Captivating Campaign for Bewear Sunglasses

 - Jun 28, 2009   Updated: Jun 8 2011
References: behance.net
You might not associate sunglasses with chains, but judging by this campaign shot by Sharon Headd for Bewear, perhaps you should. The arresting product shoot kicks off with two ad campaigns in which the male model's hand is wrapped up in giant chains.

The chain theme continues through in the Bewear packaging, in which Sharon Headd captures the sunglasses chained to their box. Fascinating!

Implications - An association with rock culture has continued to find its way into mainstream society in recent years -- like these chained sunglasses. By implementing elements of hard rock culture to some degree into product packaging, consumers will appreciate the opportunity to take a walk on the wild side.