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Frenemies

Shannen Doherty & Jennie Garth on EW Cover

— August 29, 2008 — Pop Culture
Shannen Doherty and Jennie Garth are featured in an awkward “we are friends, y’all” shot on the new cover of Entertainment Weekly. The reason? They have to play nice to promote the new spin-off of cult favorite, Beverly Hills 90210, on The CW on September 2.

This goes to prove that Shannen Doherty and Jennie Garth are pretty good actresses, because the inside feature tells another story of their friendship background.

When asked by EW about the famous fistfight, Doherty was fast to deny, “No, we never punched each other.” But Jennie Garth admitted that there was some truth to the rumor, “Scratching? I’m not going to deny that.” She continues, “I just remember being outside and the boys having to try to settle us down.”

However, both women declare truce and, to the disappointment of many fans, their characters Brenda Walsh and Kelly Taylor will not be fighting over a guy in a love-triangle. Actually, they are reportedly pretty friendly in the new script. Only in Hollywood…
Trend Themes
1. Celebrity Drama - As celebrity conflicts continue to increase in complexity, novel solutions that focus on healthy communication and dispute resolution may prove disruptive to the entertainment industry.
2. Spin-off Series - With the growing appetite for spin-off series in Hollywood, innovators can explore new ways to creatively spin-off existing properties and leverage existing fanbases.
3. Media Promotion Tactics - As traditional media covers continue to drive viewership and build anticipation for new releases, new media promotion tactics that leverage interactive technology should be explored to create memorable marketing experiences.
Industry Implications
1. Entertainment - As the entertainment industry continues to evolve, there is an opportunity for new entrants to disrupt traditional business models by embracing emerging trends and using modern technologies to reach new audiences.
2. Television - As new digital players enter the television market, traditional broadcasters and studios face increasing competition and must look for innovative ways to adapt to changing viewer habits and expectations.
3. Marketing - As attention spans decline and audience engagement becomes increasingly important, new marketing techniques are needed to generate buzz and create meaningful connections between shows and viewers.
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