PUMA and END. Dropped a Shadow Rise Colorway for the Thunder Sneaker
References: launches.endclothing & hypebeast
UK-based retail label END. worked in collaboration with sportswear brand PUMA by giving the signature Thunder sneaker a tonal makeover entitled 'Shadow Rise.' The new colorway takes on a more muted approach with its predominantly black hue accented with tones influenced by concrete and wood. The uppers are finished in a mix of materials, including leather and nubuck in black.
The upper sits on top of an IMEVA cushioned midsole finished in gray and white, along with an infusion of a semi-transparent gum rubber outsole. The wooden and concrete inspirations are seen across the heel, with colors of beige and gray along the sneaker's co-branded pull tab and footbed made from cork. The Shadow Rise Thunder sneakers are set to drop on October 20th online at END.
The upper sits on top of an IMEVA cushioned midsole finished in gray and white, along with an infusion of a semi-transparent gum rubber outsole. The wooden and concrete inspirations are seen across the heel, with colors of beige and gray along the sneaker's co-branded pull tab and footbed made from cork. The Shadow Rise Thunder sneakers are set to drop on October 20th online at END.
Trend Themes
1. Muted Tonal Sneakers - Opportunity to create new tonal sneakers that combine muted and natural colors for a fresh look.
2. Mixed-material Sneakers - Opportunity to create sneakers that use multiple materials for a unique and visually interesting design.
3. Semi-transparent Rubber Outsoles - Opportunity to incorporate semi-transparent rubber outsoles into sneaker designs for a modern look and added traction.
Industry Implications
1. Fashion - The fashion industry can incorporate muted tonal colors in their sneaker designs for a fresh take on traditional colorways.
2. Sportswear - Sportswear companies can use mixed-material designs to create visually interesting and unique sneakers.
3. Footwear - The footwear industry can explore the use of semi-transparent rubber outsoles to improve traction while also adding a modern touch to their designs.
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