Discreetly Packed Underwear

Carry a Spare Pair Anywhere with UrbanUndercover Underwear

UrbanUndercover Underwear is the only underwear that rolls into its own patented pocket, making it easy to take along with you anywhere you go.

The underwear rolls into a small and discreet pouch, which makes it easy to carry in a bag or purse. Perfect for the woman on the go, it allows you to have a spare pair of underwear to use after working up a sweat at the gym or yoga or for having a sexy pair of underwear to change into when leaving work to go have drinks with your girlfriends. It’s also perfect in case of a miscalculated time of the month.

When worn, the pouch becomes a hidden pocket, allowing you to store small items like cash, your ID, a tampon or anything else that might be needed.

But that’s not all! The underwear isn’t just a clever way of transporting a spare pair. It was designed using the finest fabrics and laces to ensure both comfort and a sexy look. Keeping curvy women in mind, the underwear was designed to eliminate bunching, pinching and unnecessary panty lines to allow for a flattering look, and to allow for all women to feel sexy at all times.

UrbanUndercover Underwear is manufactured in the United States to maintain the highest standard of quality as well as to ensure that the spirit of American entrepreneurship stays alive and well. Check out their Kickstarter campaign if you’d like to get a pair of your own sexy underwear.

Portable Underwear
Discrete and compact underwear that can be easily carried anywhere.
Multi-functional Underwear
Underwear with additional features such as hidden pockets for storing small items.
Comfortable and Stylish Underwear
Underwear designed with high-quality fabrics and laces for both comfort and a sexy look.

Industries Being Reshaped

Apparel & Fashion
Opportunity for clothing companies to develop portable and multi-functional underwear that combines comfort and style.
E-commerce
Potential for e-commerce platforms to offer and market innovative and trendy underwear with unique features.
Fitness & Wellness
Chance for fitness and wellness brands to collaborate with urban underwear brands to provide convenient solutions for on-the-go individuals.
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 49%
Activity 96%
Freshness 8%