Beautyrest Joins Forces with Nate Berkus on a New Line
Grace Mahas — June 3, 2022 — Art & Design
References: beautyrest & sertasimmons
On the heels of the launch of the luxury Beautyrest Black® lineup, Beautyrest recently joined forces with Nate Berkus to launch a limited-edition sleep collection. Dubbed the Beautyrest® by Nate Berkus Collection, the new series features Nate's signature design coupled with conscious design and elevated performance technology.
The series includes the Beautyrest by Nate Berkus Mattresses, the Beautyrest by Nate Berkus Down Pillows, and the Beautyrest by Nate Berkus Mattress Protectors. Each piece combines the brand's cutting-edge sleep technology with Nate's design expertise to create "the ultimate oasis for sleep." The mattresses and protectors come in sizes Twin XL, Queen, King, and Cal King. Consumers can shop the entire collection online and in select retailers.
The series includes the Beautyrest by Nate Berkus Mattresses, the Beautyrest by Nate Berkus Down Pillows, and the Beautyrest by Nate Berkus Mattress Protectors. Each piece combines the brand's cutting-edge sleep technology with Nate's design expertise to create "the ultimate oasis for sleep." The mattresses and protectors come in sizes Twin XL, Queen, King, and Cal King. Consumers can shop the entire collection online and in select retailers.
Trend Themes
1. Conscious Design - There is an opportunity for mattress companies to incorporate more sustainability and ethical practices into their designs.
2. Collaborative Collections - Partnering with designers and other brands can help mattress companies stand out and offer new, unique product lines.
3. Elevated Performance Technology - There is potential for innovation in the development of new sleep technology to enhance overall sleep quality and comfort.
Industry Implications
1. Mattress - The mattress industry can benefit from incorporating more conscious design and collaborating with designers, other brands and technology companies to create more differentiated, technologically advanced mattress products.
2. Home Decor and Furnishings - Explore the collaboration through home décor and furnishings to give the customers a wider range of options for customizing their sleeping space.
3. Health and Wellness - Brands can explore the health benefits of good sleep and create sleep solutions that leverage technology and design expertise to promote better sleep hygiene.
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