The Seripop Project Creates Vibrant Large-Scale Abstract Artwork
Meghan Young — February 20, 2013 — Art & Design
References: seripop & itsnicethat
As though taking on the forms of massive pop posters, the Seripop Project creates abstract art installations that is a feast for the eyes. Using what appears to be nothing more than paint and paper, the creative studio takes grade school crafts to a whole new level. Channeling Andy Warhol and other pop artists, the Seripop Project gives audiences vibrant works that are at once mind-numbing and thought-provoking.
The Seripop Project is made up of Yannick Desranleau and Chloe Lum, two Canadian artists based in Montreal, Quebec. Whether their large-scale works of art lay crumbled on the floor or suspended in giant rolls from the ceiling, they show the versatility of such materials as well as the boundless imaginations of the creators.
The Seripop Project is made up of Yannick Desranleau and Chloe Lum, two Canadian artists based in Montreal, Quebec. Whether their large-scale works of art lay crumbled on the floor or suspended in giant rolls from the ceiling, they show the versatility of such materials as well as the boundless imaginations of the creators.
Trend Themes
1. Large-scale Installations - The trend towards creating vibrant, large-scale abstract art installations using everyday materials presents opportunities for disruptive innovation in immersive marketing experiences.
2. Pop Art Revival - The trend towards evoking the spirit of pop art through abstract, colourful installations using simple materials presents opportunities for disruptive innovation in experiential retail environments.
3. Craft-based Abstraction - The trend towards elevating craft-based materials and techniques to create high impact, abstract installations presents opportunities for disruptive innovation in sustainable art and design solutions.
Industry Implications
1. Art and Design - The art and design industry can leverage the trend towards crafting high-impact, sustainable installations using everyday, low-cost materials and techniques.
2. Retail and Marketing - The retail and marketing industry can leverage the trend towards creating immersive, pop-art inspired installation experiences to drive brand engagement and loyalty.
3. Events and Experiential - The events and experiential industry can leverage the trend towards large-scale, craft-based installations to create memorable, high-impact experiences that engage and inspire audiences.
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