This is a new perspective on jewellery by Kyeok Kim. The philosophy of her design is to translate human emotions into patterns of light projected onto the skin. The concept helps to create sensory connections with those around you. In some ways, that makes 'Aurora' jewelry like a second skin.
Implications - Fashionistas look for products that set them apart from the mainstream world. Pieces that offer individuality are highly popular and ideas such as the 'Aurora' jewelry collection draw consumers. With concepts that offer changeability, it helps to create ideas in the consumer's mind that their piece is just as unique as their emotions. These products stand out to certain targets versus traditional pieces.