Send a Negroni Shares a Ready-to-Drink Cocktail with a Friend
Laura McQuarrie — January 23, 2021 — Lifestyle
References: sendanegroni & instagram
The days of sharing a cocktail with friends at a bar may seem like a distant memory but UK-based company Send a Negroni is teaming up with Dolly Trolley Drinks to bring its brand to Toronto so that sharing a drink with a friend is simple and safe. Sending a cocktail to a friend or loved one through the company treats the recipient to one ready-to-drink, sealed negroni and a postcard with a personalized message.
Both items are shipped in a letter-sized box via home-delivered cocktail company Dolly Trolley Drinks, and the only thing the recipient needs to do is pour the ready-to-drink cocktail over ice. Prepared with Beefeater London Dry Gin, Bitter Apéritif and Dolin Rosso Vermouth, the cocktail is available in single-serve and multi-serve portions.
Both items are shipped in a letter-sized box via home-delivered cocktail company Dolly Trolley Drinks, and the only thing the recipient needs to do is pour the ready-to-drink cocktail over ice. Prepared with Beefeater London Dry Gin, Bitter Apéritif and Dolin Rosso Vermouth, the cocktail is available in single-serve and multi-serve portions.
Trend Themes
1. Home-delivery Cocktail Kits - Home-delivered cocktail kits are becoming popular options for people who want to enjoy a drink with friends or alone while staying at home.
2. Ready-to-drink Cocktails - Ready-to-drink cocktails are disrupting the beverage industry by providing convenient and high-quality cocktail options.
3. Personalized Gifting Experience - Personalized gifting experience is a trend in the gifting industry that is being fueled by companies like Send a Negroni.
Industry Implications
1. Beverage Industry - The beverage industry can explore home-delivery cocktail kits that offer ready-to-drink cocktails to consumers who want to enjoy a drink at home.
2. Gifting Industry - The gifting industry can embrace personalized gifting experiences and collaborate with home-delivered cocktail companies to offer unique gift options to consumers.
3. Food and Hospitality Industry - The food and hospitality industry can collaborate with home-delivered cocktail companies to provide new and exciting options to customers staying in.
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