Self-Defense Rings

This Ring Was Designed for Women to Wear to Protect Themselves

These self-defense rings give women the autonomy to be able to protect themselves in potentially dangerous situations.

Many women and young girls are familiar with the habit of placing keys between their fingers when walking home alone at night, in case they are necessary for self-defense purposes. The 'Go Gaurded' ring prevents that need by providing women with a simple pointed accessory that can be used to cause more damage than a fist might on its own. The self-defense ring was designed specifically for active women, considering the assaults and murders that happen to women while they are publicly exercising, but it could be of use in any situation in which women and girls do not feel entirely safe.

These rings are able to increase the autonomy of women and girls in a way that is simple and can be conveniently accessed.

Self-defense Rings
The trend of self-defense rings is empowering women to protect themselves in potentially dangerous situations.
Autonomous Safety Accessories
The trend of autonomous safety accessories is providing women with tools that increase their personal safety and independence.
Active Women's Safety
The trend of active women's safety is addressing the need for protective measures while exercising or engaging in outdoor activities.

Industries Being Reshaped

Jewelry
The jewelry industry can explore the potential of incorporating self-defense features into their designs to cater to women's safety needs.
Fitness & Wellness
The fitness and wellness industry can capitalize on active women's safety by creating products and services that prioritize personal security while being physically active.
Personal Safety & Security
The personal safety and security industry can develop innovative solutions like self-defense rings to empower women and enhance their safety in various situations.
SCORE
6.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 93%
Activity 99%
Freshness 8%