The Self Service 'Class of 1998' photo shoot is pretty accurate, especially seeing as the lovely hairstyles featured in the photos are inspired by '90s looks.
Since I was alive and well in 1998, I can accurately say these looks are pretty bang-on, particularly the frizz and crimped looks that the models are sporting. I love their bored gazes, making the '90s seem like an absolutely dreadful time to be alive. The Self Service 'Class of 1998' shoot definitely takes me back to the days of butterfly clips, hair mascara and platform runners.
What Makes This Trend Stand Out
- Nineties-inspired Hair Trends
- Opportunity for hairstyling brands to re-introduce and modernize popular 90s hair trends such as frizz and crimped looks.
- Vintage Fashion Trends
- Fashion industry can capitalize on the nostalgia for 90s fashion by bringing back iconic hairstyles and accessories like butterfly clips and platform runners.
- Nostalgia Marketing Trends
- Brands can leverage 90s-inspired hair trends to target millennials and Gen Z who appreciate retro aesthetics and nostalgia.
Sectors Adopting This
- Hairstyling Brands
- Opportunity for hairstyling brands to create products and tools that cater to the demand for recreating and maintaining 90s-inspired hair trends.
- Fashion Industry
- Fashion brands can incorporate 90s-inspired hairstyles and accessories into their collections to appeal to consumers with a nostalgia for the 90s aesthetic.
- Marketing and Advertising
- Opportunity for marketers to develop campaigns that tap into the nostalgia for the 90s and target millennials and Gen Z who are drawn to retro trends.
