Coming to us in the latest issue of XXL magazine is this editorial of the hometown of Estevan Oriol.
Oddly he chose to title it Secret Society, and then he put the photos in a popular print magazine. This thought process seems to contradict, but I digress.
These black and white photos really show the character of his neighborhood and are nicely done. Estevan Oriol is an LA based photographer.
Implications - These undercover editorials appeal to consumers due to their secretive nature. Many consumers associate these details with the realm of fantasy, an area that the adult customer rarely is able to experience. Companies would be wise to use fantastical elements in their marketing techniques to appeal to these customers.
Key Themes Behind This Trend
- Undercover Editorials
- Companies can explore publishing secretive editorials to appeal to consumers' desire for exclusivity and fantasy.
- Fantastical Marketing
- Using elements of fantasy in marketing techniques can attract adult customers seeking unique and imaginative experiences.
- Black and White Photography
- The trend of using black and white photography can add a timeless and nostalgic appeal to visual content.
Where This Applies
- Magazine Publishing
- Magazine publishers can incorporate secretive editorials to enhance the allure and exclusivity of their print publications.
- Advertising and Marketing
- Marketing agencies can leverage fantastical elements in their strategies to captivate customers craving immersive and out-of-the-ordinary experiences.
- Photography Services
- Photography service providers can offer black and white photography options to cater to clients interested in creating timeless and evocative visuals.
