This secret flask is perfect for cold, snowy weather. Not unlike Mindy's wine bra featured on a Christmas episode of the Mindy Project, the Mitten Flask lets you hide your booze inside a garment so you can enjoy a nice buzz. Whether you need a shot of the hard stuff to keep a fire burning in your throat when the weather gets cold, or you simply want to make your hot chocolate more adult, this product will come in very handy.
Available from Perpetual Kid, the secret flask is hidden inside a pair of red mitts. The flask inserts into a zippered pocket inside one of the mittens. The flask features a spill-proof bite valve so you won't have to struggle with unscrewing the top.
What's Driving This Trend
- Disguised Drink Containers
- Opportunity for creating innovative drink containers that can be hidden inside everyday products.
- Portable Drinking Accessories
- Opportunity for developing convenient and compact drinking accessories for on-the-go use.
- Adultified Beverages
- Opportunity for introducing adult versions of traditionally non-alcoholic beverages.
Who This Affects Most
- Fashion Accessories
- Innovative drink containers can be incorporated into garments and accessories, creating a new market for fashion companies.
- Kitchenware
- Developing discreet and functional drink containers for home use can provide kitchenware brands with a unique selling point.
- Beverage Industry
- Creating adult versions of popular non-alcoholic beverages can tap into a new consumer base and disrupt the beverage industry.
