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The Seatub

 - Sep 10, 2008   Updated: Jun 20 2011
References: thebaek
The Seatub by designer Baek-Ki Kim explores a similarity in two different ordinary objects, the bath tub and the seat.

Kim wanted to connect the feeling of relaxation we have while taking a bath in the tub as well as when resting on a chair.

The Seatub tries to shift the bathtub to a seat tub that features a high gloss, lacquered fiber glass shell with chrome-coated claw feet.

Implications - The collaboration of two popular concepts or ideas can often generate more successful results than a brand new and unexposed product. The likelihood that consumers will be drawn to a product combining two classic preferences as opposed to one never-before-seen concept is much greater. While the demand for cutting-edge advanced products is strong today, there remains a longing for familiarity.