Papa Murphy’s is bringing back Halloween-shaped pizzas with its Jack-O Pizza, a take-and-bake meal designed like a jack-o’-lantern. Built on scratch-made dough, the pizza features red sauce, whole-milk mozzarella, pepperoni arranged into a smiling face, and black olive eyes. Families can purchase the large version for $10 and bake it at home whenever it fits their Halloween plans. A family-size option and dairy-free cheese are also available for additional charges.
The seasonal design gives Papa Murphy’s a way to connect its existing take-and-bake model with Halloween gatherings and trick-or-treating routines. Keeping the pizza available throughout October extends its relevance beyond Halloween night itself. The $15 Scream of a Deal, which combines a large Jack-O Pizza with Chocolate Chip Cookie Dough, can also encourage customers to purchase both dinner and dessert through one limited-time offer.
Image Credit: Papa Murphy's
Why This Trend Is Growing
- Seasonal-shaped Meals
- Limited-time food designs tied to holidays create playful family rituals while giving brands recurring calendar-based product platforms.
- At-home Occasion Dining
- Take-and-bake formats blend restaurant convenience with household flexibility, expanding demand for meals that fit around celebrations and routines.
- Bundled Dessert Deals
- Meal-and-dessert pairings increase perceived value and support cross-category sales through simple themed offers.
Industries Being Reshaped
- Fast-casual Restaurants
- Seasonal menu engineering gives restaurant brands a low-complexity way to refresh familiar products and drive short-term traffic.
- Frozen and Prepared Foods
- Holiday-themed ready-to-cook products reflect growing interest in convenient meal solutions with emotional and event-based appeal.
- Family Entertainment
- Food products designed around festive participation can extend entertainment moments into everyday household dining experiences.
