BIGGBY COFFEE rolled out a winter menu running through Jan. 4 that features returning peppermint drinks alongside a breakfast item built for colder mornings. The seasonal set keeps the focus on comfort orders, with the ‘Peppermint Stick Mocha’ joined by the ‘Maple Waffle Sandwich.’
‘More the Merri-Mint Mondays’ ties a qualifying peppermint latte to $1 off a ‘Bragel’ or Maple Waffle Sandwich, giving regular visitors a reason to add food instead of stopping at a drink. BIGGBY COFFEE operates more than 470 locations across 13 states, giving the winter offer a multi-state footprint.
BIGGBY COFFEE shows how more than 470 locations can make the winter menu a repeat-visit tool, not just a flavor drop, while linking a seasonal beverage to a meal discount turns holiday taste into a traffic driver during a busy errand season, when coffee runs compete with breakfast and gift-card purchases.
Image Credit: BIGGBY COFFEE
What Makes This Trend Stand Out
- Seasonal Comfort Pairings
- Limited-time beverage and breakfast bundles create room for brands to turn familiar holiday flavors into higher-value morning routines.
- Promotion-led Menu Traffic
- Discount mechanics tied to specific menu combinations can transform seasonal launches into repeat-visit drivers across regional store networks.
- Cold-weather Breakfast Experiences
- Warm, indulgent food-and-drink pairings signal potential for quick-service brands to own comfort-focused occasions during winter errand periods.
Sectors Adopting This
- Coffee Shops
- Cafe chains can use seasonal drink platforms to expand attachment rates and compete beyond the beverage occasion.
- Quick-service Restaurants
- Bundled breakfast promotions highlight how limited-time menus can blend convenience, value, and novelty to capture commuter spending.
- Foodservice Marketing
- Multi-state seasonal campaigns reveal opportunities for localized urgency and habit-building offers that connect flavor nostalgia with measurable traffic growth.
